The site is created for content. Content is what you do, your weapon in the fight for clients and users, your job. How to make content on your own and make it good, read this article. How To Write Website Content:
Content for the site is everything you do. This is the content of each page, this is your offer, with which you enter the market, your services and products. These are your ideas, for which you decided to make the site yourself.
You know better than anyone what you want to present and offer, so replace the entire staff of experts on the content of sites. You’ve never tried it? It’s more of a plus than a minus. You won’t have to chase the originality, you can create unique content with fewer stamps and common areas.
Don’t get confused, follow the advice that will help you fill in a good template.
What and in what quantity should I place on the homepage? Only what fully characterizes your site. The visitor should know from the first seconds where he is and what he is given.
Your home page is a title and a brief description of your activity. You will be described by a logo and a bright title, which will consist of a few words. You need to be as specific as possible about what you do.
Pages of goods and services
“I heard something about search engine optimization. To find you on the Internet, you need to write a hundred texts with dozens of key phrases in each, and for this, you need a copywriter and SEO-specialist” – this is the opinion of many people who long ago it was time to start a site, but who are afraid to take up business on their own.
Think when filling out pages dedicated to goods or services, you need not about search engines and laws to promote the site, and about visitors. Since search engines have learned to recognize useful content, meaningful texts will automatically like search robots.
Information about the company
If you have just appeared on the Internet, it is quite logical that the user will have the question: “And who is this?”. The answer to this question is the content of the page about the company or about yourself.
If your site is dedicated to services, then tell us about your team. Put photos of your employees on the page and let them tell you about themselves.
Create a page about yourself that’s lovingly personal. You won’t read a continuous flow of text, unlike a well-structured, paragraph-by-paragraph page decorated with illustrations.
Let your visitors contact you in the way that suits them best. Address (necessarily full, with an index), phone, email, contact form – it must-have. To send messages on social networks, put buttons. If it is assumed that customers will have to come to you, add a map. And in the same section, you can specify the working time, in which you can be contacted.
Terms and conditions of work
You communicate with your clients every day, explaining to them how your cooperation will go. Now do it in writing by adding a template to the ready-made structure. Sometimes it is more convenient to include this information in the FAQ section below.
Someone needs to specify the terms of delivery of goods, someone will describe the terms of work, someone more important to show that each client has its own service system.
News, mailings, and blog
Many people think that with the help of a blog or news can attract a large number of visitors. This will work if the information in your blog is updated regularly and if it is interesting to users. Always give people more than they expected, and then your newsletter with the news will not go to the “Spam” folder, and the blog will appear in bookmarks. If you have no time to update this section you would better ask for help from the paper writing service, or just delete this page. If the customer notices, that there are no updates, he will feel that the site is left alone and the customers stay alone too.
When you decide to add information, ask the question: “Does this help my clients solve their problems?”. If the answer is no, or you have doubts about it, do not litter the site with it.