Writing might seem easy! But it’s only when you start to curate a post, that you realize the minute details and formats that you need to adhere. And when it’s about finance blogs and articles, the difficulty levels multiply. A HubSpot study conducted recently highlighted that about 47% of the customers refer to three to five web content pieces or blog posts, before making a mutual fund investment decision or purchasing a product. The modern-day individuals count on the finance blogs to gain reliable and correct information on loans, interest rates, credit scores and the like.
There’s a difference in approach with which one curates other blogs and personal finance blog. The blogger should be able to explain a concept comfortably and quickly to his/her readers and other online users. There have been instances where personal finance bloggers failed with their posts, as they weren’t able to come up with blog posts that would add value to the readers. It is one of the biggest secrets to your success. If you can’t provide blog posts that will help customers address their queries, then the chances of your finance blog success are slim.
Essential topics for personal finance blogs
To be able to make a difference with your finance blog, you need to select your blog’s topics smartly. Today, several blogs concentrate on financial planning, wealth management problems as well as stock analysis. And all these contents can be targeted to consumers that range from millennial to retail investors. Alternatively, you may also target the high net value individuals. To make your blog interesting, you may select from the following blog topics:
Blog ideas for high-net value individuals
- Ways to start a family office
- Ways to be successful in your business
- Useful methods to attain tax-advantage trust along with estate planning
Blog ideas for the millennial generation
- Ways to create a retirement savings scheme
- Methods to develop and retain a substantial credit
- Ways to save for your retirement when one’s living depends on a paycheck
Ways to improve your finance blog
The blogging and content generation trends are always changing! Hence, it is essential for personal finance bloggers to implement techniques that would help to enhance their blogs. If you are planning to take up finance blogging, you can make the most of the guidelines discussed below.
You need to include a finance glossary
One of the significant challenges for the personal finance bloggers is to assist their readers to have a clear understanding of specific financial terms and terminologies. For instance, there are several terms such as “Yield,” “Annuity,” “Unsecured Loan” and “Credit Report” that might appear difficult to understand. And if the reader remains confused about these terms, they won’t be able to understand the matter of the blog and your effort will go to waste.
Are you wondering what the solution is? The answer is to create, include or add a finance term glossary in the blog. This glossary will help them to refer to any term they are not aware of and understand the same. The ideal way is to create a glossary and keep on updating the content. It’s always advisable not to copy or make use of the dictionary definition of the terms. It is essential to explain the terminology in a comfortable and conversational tone.
Add in tools that can assist the readers
Several online readers browse through blogs as a place to look for essential tips and tools. So when you are arranging your blog content, make sure you create blog posts on various finance tools that end users can opt-in for in their everyday lives. For instance, “You Need a Budget” is a fantastic tool that got designed for new users who aim to manage their finances entirely on their own. The not so ambitious and laid-back investors can resort to Acorns, which is brilliant as an investment app. However, if you want to trace of all your stock costs, then ensure you download the Personal Capital tool, which is like a personal advisor.
You need to generate a detailed list of personal finance tools for individuals as well as corporate readers. Here you have the chance to suggest mechanisms that small businesses and start-ups can resort to. And this alone will enable you to cater to a broader audience range.
Make sure you are always aware of the new trends
Tapping the latest financial trends is essential! Today, financial topics that are discussed and written about on the worldwide web discusses aspects like “student loans,” “increasing rate of interest,” “cheap travel” and many more. When you curate interesting and engaging blog posts on these subjects and others that are trending, you have a chance to grab maximum attention. People willing to manage their finance will be able to delve deep based on the local buzz and create their blogs accordingly.
Today, there’s more you can do than just merely writing your blog posts. There are various content generation tools, such as DrumUp, that is effective in sourcing out article topics and blog posts of your choice. For instance, you have decided to write a blog post on personal finance, and it is essential for you to set up a content chain making use of some of the popular keywords on “personal fiancé tips” and “personal finance” and the like. And when you follow this, you will come across a table of ready-to-write blog ideas on the dashboard.
Make use of a conversational tone
A website having verbose web content will rank low and will not interest the readers as well. Hence, personal finance bloggers need to explain its concepts using a conversational tone. There’s no need for extra words that sound difficult. A blog that reads easy and has the best information that the end users need will always be successful.
Blogging is exciting but is laden with difficulties. And personal finance blogging is all about weaving the correct data with technical terms and explanations as well. If you have started a finance blog and want to know about the smart steps to proceed, you can refer to the following above-discussed guidelines and plan your blog details.