Back in the day, people used to write letters to communicate with their loved ones. Life was steady and simple at that time, and even with minimal resources, people used to find a way to stay in touch with their beloved friends and family. Society was yet to experience the wonders of technological advancement.
However, in recent years we have seen that technology has significantly influenced our general society.
Life has changed with every passing second, and the modern world is evidently different from the past. It is becoming more globalized, and social media is one such example of the new world order. Platforms like Facebook, Instagram, Twitter, and Snapchat have developed in the last few years, and they have significantly changed our lives. Personal interaction and communication have seen new wavelengths through these social media platforms.
How has Social Media interconnected us?
Today, each morning people check the stories or posts of their friends and family before reading a newspaper. Social media has connected people in such a way that they keep each other updated about their lives even without talking to each other. People update their blogs, newsfeeds, and timelines with day to day activities, achievements, and incidents. Being friends over social media is quite a thing now.
Social Media has also ousted conventional newspapers and the printing press. People prefer reading an e-newspaper on their smartphones, or they just usually go through the trending hashtags on Twitter.
In the present day, people are discovering each other on social media networks. People with mutual interests in music, sports, poetry, or even books tend to find each other. You can befriend people from different regions in the world, without meeting or visiting them. People spend hours on social media and use it for checking up on their friends. Studies have also shown that about 41.6% of internet users use Twitter to stay in touch with their friends.
Social Media and Businesses
The advent of social media proved to be a breakthrough for the business community. It is now easier to reach out to different businesses for dealing, partnership, and even job applications. Businesses find their suitable fits through platforms, like LinkedIn. Furthermore, the constantly increasing scope of businesses over social media has drawn the attention of investors and business owners. Through proper channeling and effective marketing techniques, businesses tend to upscale their regular sales to a great extent.
Social media is becoming a gateway between consumers and companies. Companies hire marketing agencies to update their blogs, and business pages to attract more and more potential customers. Many modern social media quotes depict its importance to the business community. A decisive social strategy effectively includes all internal stakeholders and decides on what to do and what not to do in social media. With more and more experiments, constant efforts, and influential strategy, every business, brand, or organization can utilize social media to reach its maximum potential in the digital era.
However, no one can achieve overnight success in social media businesses, it is a by-product of constant hard work and sheer dedication.