How has marketing changed in the course of digitization? Let’s dig deep. The previously applicable marketing structures continue to apply.
The digital is only intensified. Where analog marketing campaigns used to be used, today more than ever they are thinking about how to implement them digitally. For example, funds for planned trade fairs are replaced and used for digital measures such as creating a product landing page.
The innovations, information, and videos are now simply explained online instead of at the booth. There are already solutions for holding virtual trade fair conferences online. Networking via Zoom, Teams, or Skype has become the order of the day. Don’t forget to network with the help of YouTube live and get thousands of views.
Which criteria should absolutely be met for a good company presentation?
Keep in mind that it is important to introduce yourself briefly and concisely with the most important information. It is recommended to show a mission statement or values that are lived in the company. It is best to avoid unnecessary clichés – it is better to show hard facts. You should generally consider beforehand what the goal of the presentation is and for which target group it is being created. Appearance and language should also be coordinated and suit the company. As well as the media or media chose should be carefully chosen.
For example, A company that offers high-priced products shouldn’t create a run-of-the-mill presentation. Everything has to be perfectly coordinated and match the overall concept.
Digital part of the campaigns
You should also create a landing page concept and, based on this, a long-term SEA concept, i.e. search engine advertising/search engine marketing. In line with this, social media channels are created or, if they already exist, expanded. There you can, for example, establish corporations with regional influencers or portals. If necessary and depending on the company’s orientation, there is also an online shop, a regular newsletter, offers or event news in the email signature, sponsorship of a regional sports club, … you have many options here. It is important for everyone: The company must be visible.
A lasting impression is particularly important because it is well known that it takes six to seven contacts before the target group buys something from you. This means that with regular newsletters or mailings as well as a solid external image through advertisements, social media, and web measures, you can create a good basis through continuity. But you can only make a lasting impression if you come up with something special. Creativity is required here, something that appeals to people, maybe even makes them laugh, and something that is not easily forgotten.