It is never easy to invest in any business because it requires several platforms and structures that you need to weigh for the industry to be prosperous.
Well, establishing is always a risk because you can never predict what will happen in several years, but if you dream of becoming successful in the business realm, then you must learn to take bold risks. By risking, it implies that you must practically take an attempt by investing in the industry.
This approach indicates trusting yourself that you can overcome the known risks because you believe that, in the long run, you will have an excellent team that can perform. If this method pushes through, then it is indeed good business.
A strong marketing strategy is significant, particularly in the industry of wristwatches, but how do famous watch brands keep on becoming flourishing despite their differences in approach?
Below are two of the many watch brands that despite their difference in approach, they keep a solid foundation with their consumers.
Rolex remains firm with this code “Every Rolex tells a story” with steadfast confidence, and the company usually creates promotional videos with the ambassadors of the brand to reinforce the message.
Any label that stands behind their ethos and stands up for it will always be the brand that will get the most attention. Be it in a video or print; if you search for any promotional media coming from Rolex, you will always find this message, and that is a fact.
Aside from being proud of their tradition and fashion, the well-established Swiss company also works towards vast lengths to showcase the remarkable craftsmanship and excellent materials that they use to create a trustworthy Rolex watch.
Expect More from The Consumers and Take It as A Challenge
A lot of social brands are content to operate under the presumption believing that a bad press can never happen.
The outcome for this false assumption can become a nest for unhappy customers and might lead to more consumer complaints and further aggressive comments from people.
But from a branding viewpoint, Rolex believes that it is a form of establishing a rapport from its consumers. They see it as a challenge from the customers to still keep everything classy on their part, and this approach seems very effective because Rolex continues to expand its target consumers until now.
The company moves with “Creativity and Creativity.” The brand Casio continuously enhance its lineup of timepieces with a wide array of designs. From casual to stylish models, along with unparalleled technological prowess, Casio remains one of the most noteworthy watch brands of today.
On the other hand, although the brand is the leader in the industry of wristwatches when it comes to innovation and technology, Casio seems to lack the ability to compete with the best luxury watch labels in terms of design, style, and brand power.
A Timepiece for Any Age Group
Casio significantly influences the lives of every age group of consumers in this digital era. The flourishing brand knows how to develop a strategy that can expand globally. An excellent example of this is their way of promoting the Casio Edifice and Casio G-Shock.
For women, they advertise the Baby-G, which is now a typical timepiece for young women and teenagers. Although some aspects of the brand need a bit of improvement, Casio compensates with it by following what the current society needs, and at a reasonable price.
Making something that piques the interest of the consumers sends a message that you are aware of their desires and wants. This approach will always be practical because sometimes, it is not all about the brand.
Remember that the most effective way to keep loyal customers around is to communicate with them through the products that you are going to release next.